Saddle up the digital marketing monster

first_imgDigital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful critter can take you for the ROI ride of a lifetime.But how do you rope this beast? There’s no place to put a saddle!Whoa there, cowboy.First, keep in mind that no one can do it all. You don’t have to tame the Digital Marketing beast all at once.Sure, it’s nice to leverage your efforts with automation, but at the end of the day, Digital Marketing is still hard work; it takes time, money, skill, and creativity.It’s also far too easy to get bogged down in tech talk and get distracted by the flavor of the week, so stay smart and focus your efforts. Check out new options and learn what you can, but don’t head off in a fashionable new direction while other aspects of your digital strategy are half-baked.The following four tips will help you start doing a better job wrangling this beast:Figure out where you are; prioritize and build from thereEvery one of our credit union clients is at a different stage of the digital marketing journey, but no one is starting from zero. Figure out what pieces of the puzzle you already have or can get quickly and build from there.If you’re still missing some digital marketing basics – MCIF, email addresses, permission, social media monitoring, analytics, etc. – your first goal should be filling in the gaps. You should have emails for almost every member, and you need at least basic analytics installed on your website.For example, if you’re sending out an email newsletter, make the most of that list by trying different content and campaigns. Run A/B tests to see which one gets more attention. Compare your newsletter data to the available MCIF data, and experiment with segmenting your lists.If you’re further along, look for gaps in your current tools and strategy. Are there ways to make your life easier, where can you automate more? What campaigns could use better creative? Does your website need an easier-to-use CRM? Budget time and attention, not just money.Max out the tools and relationships you already haveReview what you have, and compare it to what you actually use.We’ve worked with clients that were surprised to learn that they already had a CRM on their site, or a lurking MCIF. So if there are services you’re paying for but not using to their potential, dig in and start making better use of them.To give just one example, if you’re using Mailchimp for email newsletters, did you know they have a pretty spiffy CRM product? You can tag contacts to track, segment and filter as needed. Mailchimp also offers landing pages along with running Google and Facebook ads through their platform. Or if you’re using Constant Contact, they also offer surveys, coupons, and events. Both can be set up with autoresponders, automated drip campaigns, etc., and may just be enough of a CRM to get you started, without breaking your budget.And review your website to make sure you’re getting the most out of what you have. Are you at least adding and tracking landing pages for every promotion? Is it easy for a member/visitor to contact someone at the CU quickly, via phone, form or chat?One of the reasons we build credit union websites on the WordPress platform is that just about every service has a plugin, or needs a simple chunk of code added. Most CU websites could do a lot more, so check in with your website vendor if you aren’t sure.KISS – Keep It Somewhat SimpleWhen figuring out your Digital Marketing strategy, goals, and mix, stay focused on a few main goals at a time, and make sure they’re measurable, achievable, and relevant.This also means you should stick to what you can actually do, and do well. For example, a heavy focus on a complete content marketing strategy takes a ton of quality time to do right. But you can get your feet wet with some basic, achievable SEO goals, track the results over a few months, and use what you learn when building campaigns, blog posts, email marketing, etc.Leave room to experimentAt the same time, you still have to keep your eye on all that exciting shiny new stuff. One of the great strengths of Digital Marketing is the ability to experiment.Make sure you and your marketing and website partners are willing and able to experiment, and put some wiggle room in the time and money budgets for the creative variations needed, setting up and managing A/B testing with your website and email vendors, or for vetting and experimenting with CRM plugins.Pretty soon, you’ll start to figure out the secret of the many-tentacled Digital Marketing Monster – it’s really just a bunch of smaller monsters you can learn to wrangle one at a time! 3SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Brian Wringer Former watermelon farmer Brian Wringer wears several hats for iDiz Incorporated, including Web Projects Manager, Wordsmith, and Big Idea Guy. He builds better credit unions by day and weird old … Web: Detailslast_img read more

Keppel bags nearly $96 million in new contracts

first_imgFPSO upgrade Singapore’s Keppel Offshore & Marine (Keppel O&M) has secured contracts from repeat customers worth approximately S$130 million ($95.8M) for a newbuild dredger and the modification of a Floating Production Storage and Offloading (FPSO) vessel.Keppel Shipyard; Source: KeppelThe contracts were secured through Keppel’s wholly-owned subsidiaries, Keppel FELS and Keppel Shipyard, the company said on Tuesday.Chris Ong, CEO of Keppel O&M, said, “We are pleased to secure these contracts from repeat customers as it reflects the market’s confidence in Keppel O&M’s customized solutions for newbuild vessels and FPSO conversions. This is the third newbuild dredger for Van Oord and the third FPSO project for Yinson.”The first contract is between Keppel FELS and Van Oord to build a high-specification Trailing Suction Hopper Dredger (TSHD). This follows from an option granted to Van Oord based on earlier contracts entered in May 2018 for two similar dredgers.Expected to be completed in 1Q 2022, the TSHD will have a hopper capacity of 10,500m3. The dredger will be built to the requirements of classification society Bureau Veritas (BV) and will be LNG ready. The second contract is between Keppel Shipyard and Yinson Nepeta Production Ltd, a wholly-owned subsidiary of Yinson Production, for the fast-track modification and upgrading of FPSO Allan. Keppel Shipyard’s scope of work includes refurbishment and life extension works, fabrication and installation of a new riser balcony, spread mooring system and helideck, as well as modification of the vessel’s topsides and marine systems.The project for Yinson is scheduled to start in 3Q 2019 with delivery expected in 1Q 2020. Upon completion, the FPSO will have a storage capacity of 700,000 barrels of oil and a processing capacity of 60,000 barrels of oil per day. It will be deployed in the Anyala and Madu fields, offshore Nigeria for First Exploration and Petroleum Development Co Ltd.Eirik Barclay, CEO of Yinson Offshore Production, said, “We have chosen to partner with Keppel Shipyard for this fast-track upgrade project just as the market is showing a positive trend with an increasing number of both project awards and tenders. We very much look forward to working with Keppel on this project and are confident that they, once again, can provide a high-quality, safe and on-time delivery to Yinson.”It is also worth reminding that, earlier this year, Scana Offshore received a contract award from Yinson to upgrade the FPSO Allan’s anchoring system to increase its capacity and monitor anchoring forces. The FPSO will be renamed Abigail-Joseph.Spotted a typo? Have something more to add to the story? Maybe a nice photo? Contact our editorial team via email. Also, if you’re interested in showcasing your company, product or technology on Offshore Energy Today please contact us via our advertising form where you can also see our media kit.last_img read more

Schafer: Syracuse football is back

first_img Comments WINSTON-SALEM, N.C — Chris Fredrick paraded down the sidelines, celebrating Syracuse’s third turnover of the game which sealed a 41-24 win over Wake Forest. It was the first weekend of November. It was the same weekend that came after victories over Virginia Tech in 2016 and Clemson in 2017, the wins that were supposed to solidify Dino Baber’s “belief without evidence.” It was also the weekend that, for the past three seasons, featured a conference road loss, an Eric Dungey injury, and the start of downhill spirals for Syracuse’s once-promising seasons.After Paul Pasqualoni left in 2004, Syracuse recorded three winning seasons leading up to 2018. Scott Shafer, who preceded Babers as head coach, once negated a loss by saying it’s more important to discuss ISIS and later demoted his offensive coordinator midseason. The next season, he hyped the Orange’s first 3-0 start in 24 years, only to finish the season 4-8. After the final game of that 2015 season, Syracuse’s last November victory, players carried Shafer off the field. So in December 2015, when Syracuse head coach Dino Babers challenged media and fans to close their eyes and believe, there was nothing to lose. But after Babers famously declared the Carrier Dome “Our House” after an upset of then-No. 17 Virginia Tech, it didn’t win at home again all season. After Syracuse upset then-No. 2 Clemson and Babers said he came to Syracuse for “games that mattered,” it lost the final five games of the season. But now it’s time to believe Babers and No. 19 Syracuse. Syracuse’s season this year won’t be remembered by six wins and a trip to a bowl game. In 2018, Syracuse’s first November win under Dino Babers cemented the program’s first winning regular season since 2012. On the weekend that’s haunted Syracuse (7-2, 4-2 Atlantic Coast), it’s second road ACC win under Babers legitimized SU.“We’ve had some bad luck on the road. We finally get that monkey off our back,” Babers said. “… We’re talking about a bunch of guys that have been in college four or five years and have never had a winning season … Can’t say enough about what they’ve done to change this culture here at Syracuse University and give us an opportunity to do greater things in the future. AdvertisementThis is placeholder text“Regardless of whatever happens, they’re going to be known as the class that got this thing turned around and headed back in the right direction.”It’s taken a while to buy into the most exciting Syracuse season since 2001, when the majority of this roster wore diapers. When Syracuse beat Florida State in September for the first time in 52 years, it had the feeling of this year’s rendition of the Clemson upset. Then two weeks later, Syracuse led Clemson by 10 in the fourth quarter before succumbing to running back Travis Etienne and the Tiger rushing attack. The Orange allowed 305 rushing yards rushing to Tiger running backs. Against Pittsburgh the next week, Syracuse led by 14 points. Then it tried, and failed, to stop the run. The Panthers backs combined for 305 yards. As the game carried into overtime, an Eric Dungey interception closed the door on Syracuse cracking the Top 25 the following Sunday. Two wins out of the bye week, including a 10-point win over then-No. 22 North Carolina State, proved Syracuse could compete in the Carrier Dome as it had in past years. Last Sunday’s AP Poll ranked Syracuse for the first time in 17 years, and the Orange made its inaugural appearance in the College Football Playoff rankings.Still, the prospects of Syracuse’s season were murky. The Orange “should” beat Wake Forest. It couldn’t be said with certainty. They hadn’t won a conference road game since 2016. Without it, how good could they be?So when SU trailed Wake Forest by 10 points not halfway through the first quarter, it looked like Pittsburgh all over again. As Wake Forest often dropped seven or eight players into coverage, Dungey’s passes sailed over Sean Riley’s head on the sideline, or behind him on a slant, or landed in Jamal Custis hands only to be batted away by a lurking defender. After three drives totaled 14 yards, Syracuse, which has been defined by its passing game under Babers, pivoted to a heavy run game. The Orange finished with 107 more rushing yards than it threw for and scored all five of its touchdowns on the ground. They allowed 11 points in the final three quarters, tallied five sacks and increased their season total to 27. Syracuse passed the test. “At some point, it clicked in the majority of this team’s mind that you were recruited for a reason,” junior defensive end Kendall Coleman said on Oct. 30. “This is DI, Power 5, ACC football, and they suit up just like we do. Let’s go fight and find out who’s better.”Marquee wins over ranked opponents in the Carrier Dome sprinkled in hope during Babers’  first two seasons, but not consistency. In Year 3, Syracuse has advanced one step further. A conference win on the road is the mark of a competitive football team.Syracuse, which hasn’t lost in the Carrier Dome this season, will handle 2-7 Louisville on Friday night in Dungey’s final home game. With two Top-25 opponents looming before a bowl game to close the season, Syracuse is in the bonus. Babers promised a return to prominence.Open your eyes. It’s reality. Syracuse football is back.  Josh Schafer is the sports editor for The Daily Orange where his column appears occasionally. He can be reached at [email protected] or @ Schafer_44.  Published on November 4, 2018 at 8:08 pm Contact Josh: [email protected] | @Schafer_44center_img Facebook Twitter Google+last_img read more

Ghana coach Stevanovic arrives in Antwerp for Togo friendly

first_imgGhana coach Goran Stevanovic has arrived in Antwerp for tomorrow’s international friendly against Togo.The Serb is expected to meet the 18 foreign-based players picked up for the task at the training ground later on Monday.Berekum Chelsea goalkeeper Ernest Sowah and the rest of the technical team flew out on Saturday.Stevanovic will be seeking a win to start his campaign as Black Stars coach for the next two years in his first competitive match.The match will be played at the 17000 capacity Bosuilstadion.Ghana squad Goalkeepers: Richard Kingson (Blackpool, England), Ernest Sowah (Berekum Chelsea, Ghana)Defenders: John Paintsil (Fulham, England) Samuel Inkoom (Dnipro Dnipropetrovsk, Ukraine) Nana Kwesi Asare (FC Utrecht, Holland) David Addy (Academica Coimbra, Portugal) Jonathan Mensah (Granada, Spain) Isaac Vorsah (Hoffenheim, Germany) John Mensah (Sunderland, England) John Boye (Rennes, France)Midfielders: Anthony Annan (Schalke 04, Germany), Emmanuel Agyemang-Badu (Udinese, Italy), Andre Ayew (Marseille, France) Derek Boateng (Getafe, Spain) Sulley Muntari (Sunderland, England) Bernard Kumordzi (Panionios, Greece)Attackers: Prince Tagoe (Partizan Belgrade, Serbia), Dominic Adiyiah (Partizan Belgrade, Serbia) Kwadwo Asamoah (Udinese, Italy).Source: Ghanasoccernet.comlast_img read more