May 16th, jumei.com in the United States, the original plans to issue price range of $-21.5 $19.5, the actual price of $22, which, since 2011 April jumei.com became the first, the issue price is higher than the issue price range, ultra raise shares of the company. Recently listed cheetah mobile networks and the way cattle, have lowered the issue price range.
raised the issue price to a large extent indicates the degree of market sought after. Jumei.com listed on the first day of the opening price of $27.18, up 23.5% over the issue price, eventually closing at $24.18, or 9.91%. On the first day closing price of 24.18 dollars, jumei.com market capitalization of $3 billion 433 million, the electricity supplier counterparts, is second only to vip.com ranked second, third for dangdang.com ($737 million).
Chinese in electricity giant monopoly situation, many electricity providers are at a loss or collapse under the situation of how jumei.com is the
A new force suddenly rises.?This is because jumei.com
positioning with other electricity providers, jumei.com is to provide high-quality cosmetics for female business platform, to avoid direct competition with the business tycoon, no competition is more likely to develop.
due to the different positioning, jumei.com has become one of the few profitable enterprises in the vertical, and at the same time, most of the vertical electricity supplier is still a loss.
vertical electric market segmentation is not a few, the prospect is broad, of course, do vertical electricity supplier at the same time I should avoid the same giant and similar positioning website competition, only to avoid competition to maximize our interest to.
giants almost all classification are doing, you want the competition is almost impossible to avoid completely, so you have to market more detailed, providing personalized service for this part of the market positioning of you. This is the so-called market segmentation, also called niche service.
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