] the event marketing has a wide audience, sudden strong, so that the information reaches the maximum and optimal communication effect in a short time, for the characteristics of the enterprise to save a lot of publicity costs, in recent years has become more and more popular PR and marketing means.
event marketing has a wide audience, sudden strong, so that the information reaches the maximum and optimal communication effect in a short time, for the characteristics of the enterprise to save a lot of publicity costs, in recent years has become more and more popular at home and abroad a PR and marketing. The author at Taobao for more than 6 years, especially in the first half of this year to do Taobao seller, has a new look for Taobao sellers, this paper attempts to some recent Taobao sellers event marketing analysis, hoping to help you.
generally, there are two kinds of event marketing mode: Leveraging mode and active mode, while leveraging the mode because of the low cost is the most widely used.
Take the opportunity to star event
in September this year, Li Chen sent his girlfriend Zhang Xinyu heart-shaped stone was his ex girlfriend Tucao received the same paragraph and as like as two peas, sharp eyed netizens broke last August 13th artist Liu Yun on the Internet before they have received Li Chenjian’s "Heart Stone", "after a number of stone female" incident, heart stone appeared in Taobao:
of course, some just gimmicks, earn some traffic, but some also sell well.
the same event Li Kaifu teacher also encountered, in November 25th, the teacher made a micro-blog:
[magic health ice cream] the United States recently popular magic Yonana machine, with fresh fruit cut into pieces, and then pressed into the machine, came out into a smooth and soft ice cream. This is what we do banana pineapple strawberry ice. 100% fruit, do not have to put unhealthy sugar, do not destroy vitamin C, children are willing to eat fruit!
Maslow’s psychological needs analysis theory: when the buyer is no longer the price and quality concerns as a purchase, the added value to increase the visibility of products using the star, can cultivate consumer association for the product to win consumer sentiment, and the product of the pursuit. The positive energy transfer teacher Li micro-blog of course should not be underestimated, and Li Chen "a stone number of women" event is a negative news, but a good guide, still can be used.
take the opportunity to news events
December 3rd, a Hunan Yueyang "160 thousand yuan price Xinjiang nut cake" micro-blog triggering hot, we went to see a bustling, many sellers and Taobao have seen the opportunities. One of them is called "sun Xiaosheng" of the Tmall store, from planning to design to production to take pictures on the new sale, the whole process took – >