Abstract: when entrepreneurs in their company name must be simple, easy to remember, and let people know than those complex name, can leave a deep impression in the minds of the name is clearly more important.
every entrepreneur treat their entrepreneurial projects like their own children, the first thing the child was born named. So, to own the company or product name is naturally cautious, today 100 Junlai with you talk about those things about the company’s name.
at the Walter · AI Isaacson authored named "Steve ·"; Jobs (Steve Jobs) wrote the biography: talking about the Apple Corp name, Jobs tells Isaacson that apple is one of the fruit weight loss often eat fruit. When he came back from an apple orchard to name the company, he thought the name sounded "fun, full of life, and not to be feared."". Of course, there is a saying once in the Atari (Atari) worked for Jobs, like apple in the phone book inside (Apple) in Atari (Atari) before.
first is the name of a simple analysis of the "apple", is the first in our daily life of fruits, simple, and easy to remember, impressive. Secondly, Apple’s first letter A in the forefront, easy to be retrieved and found. Of course, the Apple Corp also seems to give people inspiration, so more and more enterprises begin with fruit, apple, orange, orange, pear, banana, mango and even durian fruit and so on, the name has been accounted for the end of a company or project. Similar to fruit, the names and images of animals are also widely used.
therefore, when entrepreneurs in their company name must be simple, easy to remember, and let people know than those complex name, can leave a deep impression in the minds of the name is clearly more important. A company or project name as a net force is good and popular sometimes more popular. Popular is not equal to bad customs, although bad customs may also be impressive, but not high scores.
addition, in addition to simple, easy to understand, the difference is very important. The name China method characteristics, love "Xing" and "long" and "source", "Mao", "" these words related to Geely’s name, but a two or so, so, it is easy to distinguish not open. Despite the moral, but the user can not remember how to promote
of course, the difference is not that people do not understand or do not understand. For example, the words "dashing down crude Biao" out of the ordinary? Is different, allowing users to read "horses deer hair"? It’s out of the ordinary. You can have the same meaning or use of the homophonic words to highlight, can also be its own features and core competence in the company name.
it is worth mentioning that, do not let your company name >