news March 26th, before the Jingdong mall CEO Liu Qiangdong for the first time disclosed the intention to enter the B2B strategy.
it is understood that Liu Qiangdong is to participate in the Tsinghua Institute of economics and management professor Lu Xiangqian Organization Innovation Leadership Forum on the disclosure of the information. Liu Qiangdong pointed out that Jingdong mall will enter the field of B2B, but the premise is to enter the B is the end consumer for the purpose of the enterprise. "We will not face the dealer but the face of the end consumer, we have done this for many years."
previously, Liu Qiangdong also revealed the idea of selling Jingdong involved in the upstream supply chain links. The news that Liu Qiangdong himself will appear in April, eighth of the small and medium-sized enterprise e-commerce conference organized by the state power grid. According to informed sources, the meeting has been for the majority of B2B industry practitioners, including Alibaba, HC, Dunhuang, my steel net and other well-known B2B enterprises are the guest of the meeting.
analysts pointed out that although the current Jingdong has established the absolute leader in the status of self B2C, but in terms of the POP platform, the supplier’s control, still need to be improved. Therefore, if you want to further expand the scale of POP, Jingdong is necessary to strengthen cooperation with more high-quality suppliers.
in 2012 April, the Jingdong to emulate Amazon launched B2B AmazonSupply.com platform, the main provider of industrial raw materials, mechanical parts and hardware such as online transactions, and then try to seek a more stable relationship between enterprises for mining.
on the other hand, the Alibaba B2B business also began to transfer to the downstream products such as Taobao online retail platform, and was at the behest of Ma Yun, within the group established CBBS business model. Obviously, the integration of B2C and B2B has become irreversible, the future of the combination of the two will become more and more closely.
"on the B2C site, POP platform and service industry chain can bring tremendous growth and appreciation of space for it; and the B2B website is interested in consumer goods B2B distribution has very good prospects, many B2B sites began to use the B2C platform to help suppliers to sell products." The above said.