first of all, let’s take a look at what the website does to the enterprise, what functions can be achieved and what helps the enterprise.
companies can use web sites to enhance their visibility,
site is facing global Internet users, and it is the window for enterprises to open to the outside world. According to IDC forecasts, 2008, global regular Internet users will reach 1 billion 400 million, accounting for about 1/4 of the total population of the world; by 2012, the total number of global Internet users (with independent access to the user as the standard amount) will be more than 1 billion 900 million households, nearly 1/3 of the total population of the world, so any business should not ignore this the huge population, should make full use of the website to serve them, enhance their visibility.
most effectively provides enterprise related information
traditional business model, enterprises will print a large number of enterprise presentations, product information and other promotional materials, and then through the exhibition, direct mail and other means passed to customers. Now, the simplest, most economical, and most effective way is to put this information on the web site, for customers around the world to obtain. In this regard, there are many successful cases, and it is also one of the main applications of the vast majority of enterprise websites in china.
pays attention to the feedback from customers and grasps the needs of customers.
a very important advantage is the interaction, using the user questionnaire, guestbook, bulletin board discussion etc. can quickly and accurately get a large number of user feedback and suggestions provided on the website, these applications not only contribute to the release of new products, new market development, but also contributes to customer service and customer service survey.
, an important form of corporate PR
some government agencies at home and abroad have websites as a formal channel for issuing relevant laws and announcements. More and more enterprises have also released news, business conditions and the latest developments through the website. Because of the unique advantages of the Internet compared to traditional media, this application has become an important part of corporate public relations and globalization strategy.
Important supplement of
traditional management model
as we all know, most of the traditional business model is working 8 hours a day, 5 days a week, for local users. But the advent of the Internet has revolutionized this situation, as an enterprise web site can operate 24 hours a day, 365 days a year, and serve global users.
therefore, how to transfer the existing business to the Internet, and use the advantages of the Internet to carry out the operation, become the key to improve the competitiveness of enterprises. There are also many successful stories. Recently, Compaq announced its Internet era strategy, called "uninterrupted e-commerce solution", which can be described as an image of this application.
uses the Internet to improve services and provides new services and services. It is also important for the web site