[Abstract] in order to allow outside Korea overseas consumers also enjoy preferential, Korea post with this activity: international express mail exchanges between China and South Korea (EMS) the average tariff reduction of 36%.
following the United States, "black Friday", China’s "double eleven", South Korea will also usher in its own shopping festival, in order to drive the economy has been hit by the Middle East respiratory syndrome (MERS).
according to the South Korean Ministry of commerce industry responsible person told the "First Financial Daily reporters, the South Korean government will joint South Korea circulation industry and tourism industry, jointly launched the" star Korea "plan (SingSingKorea), in order to boost China, overseas consumer confidence in the product of South korea.
the program is known as the Korean version of the industry, the double eleven".
inspired by "black Friday" and "double eleven"
"stars Korea" the background is the July 9th meeting of the trade and investment promotion meeting, led by President Park Geun hye, South Korea tourism shopping discount plan in order to deal with the fatal blow for the MERS epidemic and the introduction of. The main content of the plan is to expand the online shopping and tourism shopping store discount efforts to stimulate domestic demand in korea.
for offline shopping discounts in stores, the Ministry in charge of tourism in South Korea has launched the "South Korea shopping discount season 2015" (KoreaGrandSale), and the activities of the time from the previous years 1 months to 2 months. As a result, the discount season covers the summer season and China’s national day holiday.
launched the star Korea program mainly for online shopping discounts. In order to guide more tourists to participate in this event, the South Korean government is "painstakingly". The South Korean government and Xinluo, including G-Market, Lotte duty free 16 South Korea duty-free shopping sites to reach an agreement, the latter will participate in the activities of large discount.
in addition, in order to let outside Korea overseas consumers also enjoy preferential, Korea post with this activity: international express mail exchanges between China and South Korea (EMS) the average tariff reduction of 36%.
in terms of publicity, the Korean government to get rid of the idea of relying solely on travel agencies, began to turn to China’s domestic promotion. For example, for this event, the South Korean government will be micro-blog, WeChat public accounts, portals, news media and other diverse channels for more Chinese ordinary consumers to attack.
in addition, in order to encourage enterprises to actively participate in this event, the discount rate on the South Korean government has also made provisions: all participating enterprises will be posted 100 to provide substantial discount products in China and South Korea bilingual activity on the official website, and through the official website to provide a minimum of 8% coupons.